Museums have grown from being a spectator event to an immersive experience. Increasingly, they are no longer only about showing art or history, but about making their observer become part of the, very photogenic, installation. Amsterdam is bursting with feed-friendly Instagram museums and we are highlighting our favourites!
Instagram museums in Amsterdam
Many of today's exhibitions are designed to appeal to the social media generation. Even the Van Gogh Museum in Amsterdam has separate rooms where you can find backdrops with iconic Van Gogh works so you can create instaworthy selfies. Instagram museums, however, go one step further – they are usually specially designed with the principal aim to appeal to social media. Most of these Instagram museums are spread across Amsterdam. So, plan your visit to our capital and make sure your phone is fully charged and poised: these are the best Instagram museums in Amsterdam!
1. The Upside Down Amsterdam
With 1,500 square metres of space including 25 rooms each with a different decor, The Upside Down Amsterdam is the biggest Instagram museum in Europe. This Insta-pearl was founded by influencer Anna Nooshin and brings an homage to Dutch culture along with the ups and downs of modern-day civilisation. For example, you can wander through a maze full of hate-filled comments that has been designed with the aim of exposing online bullying, and exhibitions with a social angle such as 'The Forgotten Child'. On the other hand, there are also plenty of light-hearted rooms where you can dive into a ball pit or which are teeming with neon lights or soft toys. All very Instagram-worthy!
2. Nxt Museum
At the Nxt Museum in Amsterdam, technology and art blend together. The museum is the first of its kind to be completely dedicated to media art. Through sound, light and movement, all your senses are stimulated so you can count on a truly immersive – and highly instagrammable – experience. Nxt is situated in a former production studio in the creative Amsterdam-Noord area – the perfect location to experience media art.
3. WONDR Experience
WONDR Experience is an idyllic arty playground for adults (and, great news, for kids too during Kids Time) and offers a perfect collaboration of art and entertainment. In this Instagram museum in Amsterdam's city centre you can climb on paintings, sing karaoke or dance underneath a sky full of disco balls. Just about anything is possible and the settings are all perfectly photogenic to ensure you capture the best pictures for your feed.
4. Moco Museum
The Moco Museum is located in the museum heart of Amsterdam and stands for MOdern COntemporary. The museum displays artwork from “influencers” of modern art movements such as street and pop art, always provided with a light-hearted comment and a thought provoking message. Artists displayed include the world famous Banksy and Warhol, but the museum also includes work by newer, upcoming artists, for example digital artist and illustrator Vexx. In every room, no matter how small, you will find an exhibition, ranging from Instagram-worthy experience rooms using 3D techniques to more traditionally displayed artwork.
5. Amaze Amsterdam
At the newly opened Amaze, visitors undergo an interactive audiovisual experience, or, as organiser and producer ID&T calls it, a “journey from head to heart.” Through an impressive 3,000 square metres, visitors are taken on a journey across seven worlds of experience, filled with compelling audiovisual technology. The museum not only promises a very special experience, but also some similarly appealing photographs for your grid.
Youseum Amsterdam may seem another Instagram museum located in Amsterdam, but it's a little different from the other museums. At Youseum, everything revolves around you – or rather, it challenges you to think critically about yourself as the centre of attention on social media. In Youseum, you can spend an hour wandering past, through and between the 30 different installations. Uniquely, you become the artwork, the artist and the critic. A very feed-friendly museum!
7. STRAAT Museum
STRAAT (meaning: STREET) definitely isn't an Instagram museum, but it is most definitely a very Instagrammable museum. STRAAT is the biggest streetart museum in the world, showing over 150 artworks from 130 global street artists. It is located in the monumental Lasloods on the NDSM-Werf and one of its most famous works of art is the portrait of Anne Frank, which you can spot as you walk in.
Did you know that Eden Hotels has six hotels in Amsterdam and that the Jan Luyken Hotel Amsterdam is situated in the very heart of the Museum Quarter? Discover all locations!